SEO for NZ tradies
You run the business. We handle the technical side. Every EasyPage website is set up so search engines can find it and understand what you do — from the day you publish.
Somebody types “emergency plumber Tauranga”. Before a search engine can put you in front of them, it has to be sure of four things about your business. Your site answers all four in a format built for the job — not buried in a paragraph and hoped for.
Plumber
Hot water, drainage, blocked pipes
Tauranga, Mount Maunganui, Papamoa
Phone, email, quote form
What's built in
Six things that are simply on, on every site, on both plans.
Your trade, phone, email, address, service areas and services are published in the format search engines read — the one local results are assembled from.
Every page gets its own title and description, built from what you already typed. No SEO fields to fill in and nothing to guess at.
Add a service, a job or an article and it is listed straight away, along with a robots file pointing search engines at it.
See the words people typed before they found you. Proving you own the domain normally means a DNS job — we do that part for you.
Send your site to a customer or post it in a Facebook group and your photo, business name and a line about what you do come with it.
While you are still working on it, your site turns search engines away at the door. Nothing half-written appears under your business name.
Search Console
Google Search Console is the only place that shows you the words people typed before they found you — and it is free. The part that stops most people is proving you own the domain, which means adding a DNS record.
For domains that came with your plan. If you brought your own, you add the record where you bought it and we’ll show you how.
How it works
Trade, phone, service areas, opening blurb — the questions you answer when you build the site.
Each one a page or a section on your site, in your own words and photos.
Generated from those answers every time the page is served, so it can never drift out of date.
They find every page, and they can tell what you do and where you do it without having to guess from your wording.
On your site, in every page
{
"@type": "LocalBusiness",
"name": "Your Business",
"telephone": "+64 21 123 456",
"email": "you@yourbusiness.co.nz",
"areaServed": ["Tauranga", "Papamoa"],
"url": "https://yourbusiness.co.nz"
}Written from your answers each time the page is served, so it cannot drift out of date. Nothing is filled in that you did not give us — no star rating, no opening hours we had to guess at.
A post about what rewiring an old villa really costs is the page most likely to be found by someone who has never heard of you. Yours is published with its title, summary and date in the format search engines expect from an article — and only with the date you gave it, because claiming every old post was written this morning is the sort of thing that counts against a site.
Read the articles on oursYour site answers on the free address and on your own domain. Left alone, that is two copies of every page as far as a search engine is concerned, and whatever standing the site earns gets split between them. Yours names your own domain as the one that counts, automatically, the moment the domain starts working.
About NZ domainsWhat you'd otherwise do yourself
None of it is difficult on its own. All of it is something nobody tells you about until it is missing.
| What has to happen | EasyPage | Typically |
|---|---|---|
| Structured business data (LocalBusiness)Typically: Add-on plugin, configured by you | Included | Add-on plugin, configured by you |
| Page titles and descriptionsTypically: Blank fields you fill in per page | Included | Blank fields you fill in per page |
| Sitemap and robots fileTypically: Plugin, or nothing | Included | Plugin, or nothing |
| Articles marked up as articlesTypically: Plugin, or nothing | Included | Plugin, or nothing |
| Search Console verificationTypically: A DNS record you add yourself | Included | A DNS record you add yourself |
| Link preview image and textTypically: Set per page, usually forgotten | Included | Set per page, usually forgotten |
| Drafts kept out of searchTypically: Depends how the site was set up | Included | Depends how the site was set up |
| NZ domain and certificateTypically: Bought and renewed separately | Included | Bought and renewed separately |
Worth saying plainly
Nobody can promise you a position in search results — not us, and not anyone charging a monthly fee to try. What a site can do is make sure nothing technical is in the way: that it can be found, read and understood, and that it is not quietly telling search engines something untrue about your business.
That is what is built in here, and it is where most trade websites fall down. Past it, the things that actually move you up are yours and mostly free: a Google Business Profile — the listing that puts you in the map results — real reviews, and pages about the work you actually do.
We will tell you the same thing if you ask us: no invented star ratings, no opening hours we had to guess at, and no number on this page that we cannot show you where it came from.
Questions
No. It is generated from the answers you have already given, every time a page is served. There is no SEO screen, no plugin to install and no add-on to buy.
Nobody can promise that, and you should be wary of anyone who does. What this does is make sure nothing technical is standing in your way: your site can be found, read and understood. What moves you up from there is a Google Business Profile, reviews, and writing about the jobs you actually do.
A copy of your business details written in the format search engines read, rather than left for them to work out from your sentences. It is how a search engine knows Papamoa is a place you work in rather than just a word on your page.
No. That is the point of it being built in. If you ever want to look under the bonnet, everything on this page is visible in your site's own source — nothing here is a setting you have to find.
Pick a design, put your details in, publish. Everything on this page happens on its own from there. $29 + GST a month with your NZ domain included — launch price, normally $39 + GST.
